Alameda County Registrar of Voters - OOH Advertising Case Studies

Alameda County
Registrar
of Voters

out of home billboard transit advertising san francisco alameda

The Alameda County Registrar of Voters is a California-based voting agency that provides voting services, resources, and election news to Alameda County residents and registered voters. The Alameda County Registrar of Voters wanted to reach potential voters in Alameda County, so they partnered with OUTFRONT to launch an OOH and mobile campaign.

1.3M

Mobile Impressions

5.67K+

Clicks

.5%

Click Through Rate

Strategic Placement

This campaign was centered in Alameda County and utilized 30 Posters, 36 Two-Sheet Rail Posters at BART, 3 Digital Bulletins, and included mobile targeting at voting stations. The chosen unit locations are known for heavy traffic and high volumes of Alameda County residents.

Targeting

This campaign utilized proximity targeting within a 5-mile radius of voting stations in Alameda County to reach potential voters, eligible participants, and additional Alameda County residents.

Captivating Creative

Campaign creatives featured vibrant banner ads, which included dynamic language settings for five ethnicities, bold typography and an eye-catching brand message for viewers.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.