Mobile
Outdoor Advertising
OOH and mobile digital advertising have proven more impactful when part of the same marketing mix. OUTFRONT offers the opportunity to extend campaigns from outdoor to personal devices such as mobile, laptops, tablets, and OTT-CTV. Audiences can be reached based on their exposure to an outdoor mobile advertising campaign, visits to certain types of locations, or even visits to specific brand stores. There are over 7,000 different audience segments available to expand OOH campaigns to connected devices.
Campaign reports include the following list items and larger outdoor and mobile campaigns qualify for advanced OOH attribution measurement and more:
Campaign reports include the following list items and larger outdoor and mobile campaigns qualify for advanced OOH attribution measurement and more:
- Ad engagement
- Audience and location insights
- Video completions
- Store visits
2.5X
Store Traffic Increases - Store traffic can increase by as much as 2.5x when combining OOH and Mobile compared to those two channels activated separately.
Source
JCDECAUX AND S4M, 2020
JCDECAUX AND S4M, 2020
4.1 Hrs
On Mobile - Americans spent an average of 4.1 hours per day on mobile.
Source
MAGNA GLOBAL & ZENITH, 2021
MAGNA GLOBAL & ZENITH, 2021
48%
Engage with mobile ads - Audiences are 48% more likely to engage with a mobile ad if they’ve seen it on OOH first.
Source
OCEANS OUTDOOR / NEURO-INSIGHTS, 2015
OCEANS OUTDOOR / NEURO-INSIGHTS, 2015
Resources
