Famous for its bustling tourism, healthcare, and corporate operations industries, paired with its undisputedly warm hospitality. Nashville has become a desirable place to visit, work, and live with a diverse age group residing in the local area. In 2022 Nashville saw 14.4 million visitors with 9 billion in spending dollars. Nashville is nicknamed “Music City” and is home to The Country Music Hall of Fame, Ryman Auditorium, The Grand Ole Opry, and CMA Music Festival. Nashville is also dubbed: “The Athens of The South” due to the vast number of higher education universities. The actively employed consumers of this area create one of the strongest economies in the nation, ideal for out of home advertising.